Vaffla
Studio life on the grid. Connect your inbox once and Vaffla turns your boutique fitness class bookings into a year-long activity grid, streaks, and per-studio leaderboards — across every platform you book through.
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01 / Problem
No one aggregates your studio fitness data
- Millions of people take studio, wellness, and fitness classes across Mindbody, ClassPass, Mariana Tek, and others
- None of these platforms give users a cross-studio view of their own attendance
- Mindbody pulled their consumer API in 2025. The remaining APIs only serve individual studios, not users.
- If you go to three studios, your data lives in three silos. Nobody aggregates it.
02 / Solution
I built the studio fitness data API that doesn't exist
- Every booking platform sends confirmation emails. The inbox is the universal data source that no one is using.
- Connect your email once (Gmail now, Outlook next). Proprietary pattern recognition and classification extracts studio name, class, date, time, and instructor.
- For unrecognized formats, a custom AI and NLP pipeline discovers the pattern. Raw email content is never stored.
- The result is a structured, cross-platform fitness API. No studio partnerships. No API access required.
03 / Business
How Vaffla grows
- Free tier: activity grid, stats, streaks, 6-month history
- Premium at $4.99/mo: full history, leaderboards, insights, share cards
- Leaderboards drive studio-level virality. Opt in at your studio, compete with the regulars. That pulls other members in.
- Share cards drive social virality. One tap, Instagram-ready.
- Zero marginal cost per platform. Every booking system that sends email is already supported.
- $50B+ studio fitness market. Mindbody alone powers 60,000+ studios across 130 countries.
Status
- Currently in beta testing with invited users
- Open waitlist signup launching end of April
- Awaiting Google OAuth verification (submitted, in review)
- iOS app shipping to TestFlight in progress
- Waitlist drops mid-May after beta testing ends, open to everyone
Why me
Software and AI engineer with a background in data science, solutions architecture, highly sensitive data environments, and arts/design. I design and build the entire product. Zero funding, just my own time and resources. I've attended over 1,000 studio classes across multiple cities and platforms, and I researched many email formats using my own data. I built Vaffla because I'm the user.
Demo
Web platform
Mobile (iOS) app
Danielle Heymann / Heymann Apps LLC / [email protected]